The Porsche Coat of Arms: What The Iconic Vintage Emblem Represents
There are logos—and then there are emblems.
And few carry the weight, precision, and soul that the Porsche crest does.
To fans and collectors, the Porsche badge isn’t just branding—it’s a shield. A promise. A lasting symbol of performance, pride, and Porsche’s unwavering connection to their history.
Despite billions knowing the Porsche brand by name; the iconic Coat of Arms is the embodiment of quiet luxury, representing much more than a show of support for the brand.
It's a symbol of who you are and what you stand for; the Porsche badge is a reflection for your sincere appreciation for quality, precision, craftsmanship, and performance.
Please, do not hang a plastic, acrylic, or LED sign anywhere near your 356 Speedster.
We're here to help when you 're ready to buy a real neon Porsche sign. One that actually belongs next to your, 911 Carrera RS 2.7.
Where Did the Porsche Emblem Come From—and What's It Represent
The infamous Porsche logo was created in 1952, designed to combine regional pride with the spirit of the brand. It takes inspiration from two distinct sources:
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The Stuttgart City Seal – Front and center is a rearing black horse, taken directly from the city’s coat of arms. Stuttgart was originally founded as a stud farm—hence the horse—and the name “Stuttgart” literally comes from Stutengarten (mare garden).
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The Kingdom of Württemberg’s Coat of Arms – The antlers and red/black stripes surrounding the horse are a nod to the former German state where Stuttgart is located.
Framed together in a classic shield design, the crest reads “Porsche” across the top and “Stuttgart” through the center—staking a firm claim in both heritage and engineering.
The Animal On The Porsche Logo–Rearing Horse Is More Symbolism
That rearing stallion isn’t just a decorative touch—it reflects the raw energy and spirit Porsche builds into every vehicle. It’s not a coincidence that the logo feels alive. The horse represents:
- Controlled power
- Speed and readiness
- Heritage that goes back centuries
When you see that crest, you’re not just looking at a brand. You’re looking at everything that makes Porsche… Porsche.
When Porsche Signs Started Lighting Up
In the 1950s and ‘60s, as Porsche established itself as a global performance icon, dealership signage became a key part of the experience. These signs weren’t cheap banners or decals—they were built to last. Just like our collection of real glass neon signs.
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Early automotive dealership signs were made of steel and real porcelain enamel, often mounted above service bays or showroom windows.
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By the late ‘60s and ‘70s, Porsche dealerships—especially in Europe and the U.S.—began adding neon-lit versions of the crest. These weren’t mass-produced. They were built with care and pride, meant to match the brand’s elite image.
That’s why authentic neon Porsche signs from that era are so rare—and why collectors today jump at the chance to own accurate reproductions made with the same craftsmanship.
